Sunday Afternoon has rebranded the previous Liquid Promoting, one of many main advert businesses for the gaming and leisure industries, now often called Liquid+Arcade. The early days of video gaming are the primary inspiration behind smooth new identification and brand-building work.
Sunday Afternoon developed a brand new emblem mark rooted on the planet of early Nineteen Nineties video video games and arcades, then created a customized logotype impressed by neon signage utilizing shades of white, blue, purple and magenta. Every character consists of an inside and outer stroke to represent the duality of Liquid+Arcade as each a media and artistic service company.
“Liquid+Arcade is an company born out of the video gaming house, in order that gave us an amazing alternative to lean into online game historical past and nostalgia,” commented Juan Carlos Pagan, Co-Founder and accomplice, Sunday Afternoon, New York. “I spent many hours of my youth in arcades, and aimed to seize that neo-noir appear and feel for the company’s new identification.”